3:05 pm by Erin Sugar 
Global travel deals site () announced the launch of its local deals service in China.
The company said it will tailor its service to bring more lifestyle and entertainment deals that are relevant to the local market in China.
The first Local Deals trial from Lv You Zu was a success. The deal featured a deluxe two night getaway for only USD $236, at the Luxe Award-winning Les Suites Orient, Bund Shanghai hotel. In only four days close to 800 Lv You Zu subscribers purchased this deal.
The launch in China follows the successful launch of the company's local deals service in Australia, Hong Kong and Japan last year, which has sold over 133,000 vouchers and generated over USD $11.6 million in sales combined.
"We see great potential in the Local Deals business in China," said Asia Pacific's CEO, Jason Yap.
"Our ongoing expansion comes at an opportune time. Chinese consumers are more eager to find quality and value for money offerings from trusted sources.
" Lv You Zu is perfectly positioned to provide real value in the China market...We are confident that this will continue to accelerate our growth in China, and ensure our ongoing success in Asia Pacific."
For the record-breaking luxury getaway at the JW Marriott Khao Lak Resort & Spa in Thailand, subscribers booked over 8,000 room nights, which generated over USD $750,000 in sales, resulting in a complete resort sell-out.
The luxury getaway deal was also widely discussed across China's version of Twitter, Weibo, and was retweeted more than 3,000 times.
"By leveraging 's global network, it provides us with a unique advantage to offer the best deals from quality merchants worldwide," said Vivian Hong, president of Lv You Zu.
"We can negotiate attractive deals and present them at a great value to the Chinese consumers. Through our rigorous deal selection and approval process, we are confident that the quality of Local Deals will set us apart in China."
has 25 offices worldwide, with more than 25 million subscribers in Asia Pacific, North America and Europe. The company publishes deals from more than 2,000 travel and entertainment companies.
Lv You Zu is independently owned and operated by Asia Pacific under a license agreement with .
Shares traded at $23.08 Wednesday afternoon.
