Have a host of delectable dinners and deserts but have trouble filling the tables of your restaurant with hungry customers? To turn your struggling diner or coffee shop into a thriving business takes long days and a strategic business plan.
Standing out from your restaurant competitors means conjuring up ways to stay fresh, creative and unique, especially when marketing your business to the general public. Spreading the word about your restaurant and creating buzz for your business can be done by following these tips for anyone in the food industry:
- Know your clientele – Being familiar with your customers will allow you to know local tastes and what restaurants are successful in the area. Showcase what your restaurant offers that is different from the rest. Play up your unique appeal by advertising dinner or lunch specials that only your restaurant offers.
- Offer coupons for holiday deals – Offering family discounts for holidays or a couples' dinner for Valentine's day will garner big business on special days.
- Spend on dual purpose advertising displays – When money is tight, displays with replaceable banners that can be easily changed will be a versatile and cost effective means for a change in menu or weekly specials.
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- Focus on point of sale displays – By advertising your baked goods or featured specials at the register, customers will be more likely to buy a few more items while paying for their meal.
- Spruce up the décor – Displays or wall decals can liven up the inside of your restaurant with customized images that showcase your homemade kitchen offerings.
- Free marketing giveaways – Items like retractable banner pens with your restaurant name and information will remind your customers of your business as they pay their checks and write rave reviews!
- Use social networking – Creating a Facebook or Twitter account for your company will get your name out there to a wider clientele and can announce specials or positive restaurant reviews you have received.
- Participate in local events – Participating in your city's restaurant week or setting up a stand at a local festival or street fair will allow you to meet current and future customers and provide food samples that will entice any passersby to seek out your restaurant.
