Beyond a tad doubt, it is an established fact that price of a product happens to be the biggest attraction for the consumers. Especially, when competition gets stiffest, companies parlay their price competitiveness to retain customers or keep them from hooking with the rivals.A Sony discount may prove attractive for a customer overwhelmed with, for instance, more than one choice of smartphones at the time of buying. And, since Japanese electronics maker is nowadays reeling from serious financial crisis, it needs to promote a flurry of Sony deals to claw back its market share.
Price competitiveness is the second major cause after technical attributes that determine the buying decision of a customer. If one goes for buying a smartphone, s/he can choose from a score of choices and Sony offers are just seen somewhere on the back in relation to the market leaders such as Apple and Samsung.
So, why should one bother to buy Sony when there are established brands running on iOS and ice-cream sandwich? Unquestionably, no one is going to compromise on functionalities of his/her newfound gadget. Therefore, that a product should be smart on that is out of question.
The area where Sony holds an opportunity to win back customers is price. A Sony discount can make up for strong yen that is rendering Sony products uncompetitive in the international markets.
Now, how the company can be able to bring down prices of its products? By earmarking sales promotion budget and budget for the incentives to wholesalers and retailers (offline and online), the company can boost up its sales volume.
