"As an environmental reporter, I have come to dread the Earth Day avalanche of deals and promotions that arrive via e-mail or (worse, environmentally speaking) in my office or home mailbox. Like Valentine's Day, Earth Day has become a colossal marketing opportunity – a paradoxical way to promote consumption, sell stuff."
In fact, Earth Day is such a good sales hook that some stores, like Target, have expanded Earth Day into Earth Month.
There isn't time to give you a full rundown of the Earth Day shopping opportunities I was alerted to this past week. Suffice to say that they included deals on buying bottled water and earth-friendly diaper wipes.
NYT
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